“We can’t shop our way to sustainability.”

by Joel Makower.

Ethical Consumerism aims to gradually reform our economic system into a more moral one by creating market incentives that discourage exploitation while attempting to encourage the creation of a humane version of capitalism.  These individual-based solutions might make consumers feel better about participating in capitalism, but they do not address the structural causes of capitalist exploitation or environmental destruction.  The choices of individual consumers are ineffectual within the context of capitalist production.  The fundamental error of a so-called ethical consumerism is the fantasy that a more compassionate capitalism is possible.

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